Across human history, the wellbeing of a community always began inside the home. Women prepared food, crafted remedies, raised children, preserved traditions, and maintained social bonds. Men provided strength, protection, and partnership—balance rather than hierarchy.
Modern society often forgets this, but history, anthropology, and psychology all point to a simple truth:
Strong families create strong communities.
And mothers play a central role in that foundation.
Yet today, many women feel pressured to juggle motherhood, full-time work, endless expectations, and a system that moves far faster than human wellbeing. Many want to raise their children, make a nourishing home, and run a small business that honours their talents—yet the financial structure often makes this difficult.
This is why supporting mum-run businesses matters more than ever.
A Needed Note Before We Go Further
This is not a message to shame women who work full time and thrive in their careers.
Some women feel truly alive in professional roles, and that is honorable too.
Everyone’s path is different.
Fulfilment—not conformity—is what matters.
This post speaks to the women who long for something else:
a life where they can be their own boss, use their natural skills, and still have the time and presence to be the wife and mother they want to be.
What Old Norse Culture Can Teach Us About Women, Work, and Family
Old Norse societies (including Viking-age Scandinavia) understood balance. They weren’t the chaotic, male-dominated stereotype pop culture paints. Archaeological records and sagas show:
Women were the keepers of the home
They managed farms, crafted medicine, prepared food, safeguarded wealth, and held deep herbal knowledge.
Men and women worked in harmony
Men honoured women’s authority inside the home just as women respected men’s duties outside it. It was not dominance—it was a division of responsibility that created balance and survival.
Children were raised at home, not institutions
They learned through hands, stories, seasons, and skills. Home was their school, their grounding place, and their safety. This ancestral harmony kept families resilient for centuries.
The Modern Shift — And the Disconnection It Created
Over the last century, culture shifted dramatically. Productivity became more important than connection. We were taught:
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Tradition is outdated
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Community is optional
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Independence means doing everything alone
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Home-based skills are “uneducated”
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Living slow is backward
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Being your own healer is radical
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Entertainment replaces connection
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Processed convenience replaces nourishment
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Careers matter more than kinship
We are the generation who was groomed to believe that ancestral wisdom equals weakness, and hyper-individualism equals strength.
But the results tell another tale.
Many people now live isolated lives, overstimulated by screens, disconnected from nature, and consuming ultra-processed foods designed for long shelf life—not human health.
Research shows:
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chronic loneliness affects physical and mental health
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ultra-processed foods contribute to modern health decline
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digital overstimulation impacts wellbeing
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loss of tradition disconnects us from meaning
Many people end up alone, tired, nutritionally depleted, and hypnotised by screens instead of supported by community.
This is why so many families are turning back toward slow living, natural remedies, ancestral skills, and home-based work.
Why Supporting Mum Businesses Truly Matters
They Strengthen Families
Supporting a mum-run business enables her to be present at home and still contribute financially in a way that feels aligned.
They Preserve Ancestral Skills
Herbal knowledge, natural remedies, crafting, whole-food preparation—skills that kept societies healthy for thousands of years.
They Grow From Real Healing Journeys
Many mum businesses begin because a mother sought healing for herself or her children. Her products are born from lived experience, not corporate formulation.
They Build Community Resilience
Home-based businesses keep money circulating locally and create real, people-centred networks.
They Offer a Modern Return to Balance
They allow women to reclaim their time, sovereignty, and natural talents while still keeping family at the centre.
Eirholt: A Modern Hearth in a Fast World
Eirholt was created by a mum walking this path with full intention—a former biology teacher and phlebotomist who chose to step outside the system, heal her own family, and bring natural, ancestral-inspired remedies back into everyday life.
Her products came from necessity—her own health journey, her family’s needs, and the desire to craft something real, clean, and rooted in nature.
Every order supports:
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a mum staying home with her children
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a family choosing natural and intentional living
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a business built from knowledge, care, and experience
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independence rather than dependence on systems that fail families
This is exactly what ancestors valued: skilled women crafting, healing, nourishing, and contributing to the community through their homes.
A Return to What Actually Works
Women who choose home-based work are not going backwards—they are moving toward a lifestyle that promotes wellbeing, connection, and real health.
Supporting mum-run businesses is more than a purchase.
It’s a vote for:
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healthier families, stronger communities
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preserved ancestral knowledge
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natural remedies
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empowered mothers, supportive fathers
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emotionally grounded children
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a life built on meaning, not just productivity
This is cultural healing.
This is economic empowerment.
This is remembering who we are.
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